Blue Diamond Almonds

Visual identity for Alma, Blue Diamond's AI agent.  We positioned the agent through the idea of 'Almond intelligence', and to help introduce the new member of the team we brought in messaging such as 'ask Alma', an assistant that can help 'point the way'. This was achieved by housing the wordmark inside an almond silhouette which naturally became a pointer. The negative space in the A's was too good an opportunity to not also tweak.