Brand identity for a construction company in West Wales looking to do things differently – with more integrity, more commitment and more quality. With more businesses in the pipeline under the Build Wales brand we helped define a new purpose and promise, building a better Wales. 

Context
Brand identity for a construction company in West Wales looking to do things differently – with more integrity, more commitment and more quality. 

The idea
With more busineeses in the pipeline under the Build Wales brand we helped define a new purpose and promise, 'Building a better Wales'. With a bold vision, the identity was designed to lean in to quality, adopting a roundel style marque that draws a parallel between the regional mountains and the roofs of buildings. Mixing bold and spaced out typograhy along with a neon green they have both classic values and an innovative mindset.

Build Wales Homes
The first Build Wales development, set in a coastal town of Pembrokeshire looked to new approaches in materials and personalisation allowing greater control and less waste. We defined a proposition aroud this idea that also pays homage to the abundance of lifestyle opportunities that the location also offers. A subtle use of the neon green gave a more detailed and tailored feel, while expanded titles separated vertically opened up the space of the page to highlight the customisable sustainability, syle and space at hand.