Brand identity and digital for Bold Intimates, a lingerie and apparel consultancy where the natural world plays a key part in their beliefs — both from a responsibility aspect to a more spiritual connection from the materials we wear. 

Context
For this lingerie and swimwear consultancy, the natural world plays a key part in their beliefs - both from a responsibility aspect to a more spiritual connection from the materials we wear. Technical accuracy and innovation is at the core of their skillset and to apply that using integrity, authenticity and transparency. 

The idea 
This was distilled down to a core idea which embraces the duality of the business, 'Precision Naturally' which carries the duality present in the name itself. The two sides of their voice became the base for a typographically led identity that embraced both a boldness alongside a more natural, softer side represented through a stencil font which subtly references the form cutters used. This created a tension that acts as a sprinboard for conversations around industry, consumer and envronment.