BOSIDENG

Reimagining a Chinese giant for the British market.

BRAND CREATION   |   WEBSITE   |   ART DIRECTION   |   STORE DESIGN   |   CAMPAIGN   |   PACKAGING

Beneath the cover jacket are the names of everyone that has ever worked there, white folied on the greyboard. The book details key projects and their workings - from sketches to final CGI's and and finished building photography. Inner workings and insights of the practice itself were threaded through the book. On the whole, the books intention was to announce a new direction for the practice, showcasing more diversity in projects. Studio shots by Will Pryce. Agency ©Mammal.