Cadogan Estates

Cadogan Estates wanted to promote pop-up shops in Chelsea, which clients could rent on a short-term basis – to test the market, as a temporary home during refurbishment, or for a variety of other uses. Our concepts played on this flexibility, by branding one of the locations ‘I could be…’ by Cadogan. We designed a full-window vinyl that created the optical illusion of the actual space full of oversized products, each bearing a message that suggested the potential of the shop. We even had an extension, called ‘I am…’ for shops that had been rented, giving tantalising clues about the new tenants. Design Week Awards 2011 – Winner Wayfinding and Envronmental Graphics. Agency ©Mammal. 

Different messaging and styling for different locations ensured each location was unique and representative of the space on offer.

Tease then reveal - we then extended the idea. ‘I am…’ for shops that had been rented, giving playful clues about the new tenants.