Brand identity for Ella Bull a London jewellery designer-maker creating strikingly simple and timeless bespoke pieces for clients. Subversively simple jewellery with a rebellious spirit.

Context
A London jeweller with rising reputation for making boldly simple bespoke pieces and modern takes on the classic signet ring. 

The idea
Subversively simple jewellery. A promise that helps positions her work as playfully different — a bold simplicity. A suitably bold wordmark sits at the heart of the identity with cuts that feels like it's been stamped or extruded, playing with depth and plane. Stacked and off-set the wordmark aligns the four L's in the name to create a jewellers mark. Repetitive and stacked type forms a playful visual language reminiscant of concrete poetry. Highlighted text and key bright yellow key colour are a nod to punks visual language that helps give a rebellious spirit to the identity.

 Campaign photography shot by Shaun James Grant.