Creating a sesitive but impactful identity for 'I Would Be Here If I Could' – the UK's largest collaborative art project, creating a dialogue and highlighting those absent from everyday life.

Context
1.5 million people are missing from society in the UK alone due to ME and long covid. Most are bed-bound and can only imagine getting back to the places they love and hold in their mind. An ambitious project that exists to amplify the absence whilst aiming to reconnect them to the places they long for most.

The idea
The identity explores the concepts of time and space. Bold and condensed, typography forms the base of the idenity. Klim's Manuka font with its different weights and delicate was chosen for humanistic characteristis, the tall characters representing the self and the fragility of life. The title of the work was set in diminishing weights of the font - drawing comparisons to memories, physical presecence of the body itself. Not wanting to create a logo as such, the type continues throughout the identity, giving it impact while communicating bigger concepts.

The creative
Bold and condensed,we used typography to amplify the absence typography forms the base of the idenity. Klim's Manuka font with its different weights and delicate was chosen for humanistic characteristis, the tall characters representing the self and the fragility of life. The title of the work was set in diminishing weights of the font - drawing comparisons to memories, physical presecence of the body itself. Not wanting to create a logo as such, the type continues throughout the identity, giving it impact while communicating bigger concepts. Using glass effect overlays over location imagery we could play with time and space to represent the shifting physicalities and memories of those absent from society. Monolithic stacked messaging expressing more human-like characteristics aim to help you see what someone once saw. Repetition communicates the scale of those absent. An invitation to share.