At its core Music Stories is a new digital platform offering a match-making service; matching music students of all levels to tutors of all levels. Under the four pillars of the brand MS allows you to Learn, Play, Expericence and Shop music. The positioning 'Your musical home' was developed to encapsulate the offering and helped define a purpose to 'fill the world with more music, musician by musician'. We then went about creating an identity rooted in the language of music.
The brand has to have appeal to all genres of music and musician. So we developed an inspiring and exciting world using typographic variation to form the base of the identity, and using font pairings to create an expressive space that reflected the essence of music. Image pairings were added to reference the shift in state that music tuition can offer, and allow a shift in thought giving the audience the space to dream.
Flowing type was then used as a 'connector' device linking the two. The elements were then placed into a framework of horizonal black lines known as a 'stave' in sheet music. This allows information to be supported and segmented into different 'compartments'. We rolled out the identity acrosss social, website, and guidelines, with more on the way.