In a sea of tech-sameness, a boldly distinctive and category-unexpected brand identity that has the simplicity and flexibility to keep growing with them. 4 years later and through continued support led them to secure a $23 million Series A funding round for the next stage of growth.

The context
Natter, a start-up created to give everyone a voice. A people-tech business with a product that offers a quick-fire format of one to one video chats for up to 100k people at the same time. With AI summarisation tools in-built, it offers businesses vast opportunities to collect insights at speed and scale. 

The Idea
With so many uses identified we built the identity around the brand idea 'Shape your world' and envisaged a visual world that references atoms and electrons, all affected by Natter, the catalyst. Join the dots on anything, anywhere at speed and scale. A people-platform to shape your world.

The creative
For the wordmark TypeType's Firs Neue offered the perfect similarities to the supporting type but with squared-off tails to the T's. This brought a synergy back to the circle-square visual language. The typeface referencing typed transcripts was chosen for its contrast and its styling that feels like it's been typed, was ftting for the platforms features and benfits. A visual system rooted in language – highlights and underlines are used to add contrast and character and reference the summarisational tools embedded in the platform. Using ASCII code we created a campaign made from language, using the variation in the character set to create shape and form.