Our High Road is an online destination to shop your local high road. With online shopping continuously growing, why can't you shop your local independents', all in one place? OHR looked to solve that problem.
The identity draws on visual language of classic high street independents – stripes. From barbers to sweet shops and beyond, the humble stripe is a signifier of classic values and commerce. With OHR acting as a promotor of local businesses on the platform, across social media the stripes could change colour to those of the brand.
Typography similarly draws on the classic theme but when used over the top of the striped backgrounds brings a modern edge that aims to create an interesting tension.