Out of home launch campaign for a cultural institution set across seven levels of a former NCP car park. Peckham Levels is home to broad range of local businesses; artists, designers, makers, and musicians, along with public levles providing the best food, drink and entertainment that South London has to offer.
For the launch campaign we looked to the building itself to inform the design. Using a staggered and stacked typographic device to reference the levels and flow of a multi-storey car park. This flexible structure was then used to inform what was on offer.
The art direction features close-ups of multi-coloured CG bubbles that were commissioned to act as a metaphor for the diverse range of residents housed in the venue. The close crops look world-like also referencing how much there is to explore.
