A brand identity for Tânzen Energy — a new offering for West Wales that aims to capitalise on techological advancements to empower Wales to power itself, wherever, whenever, on or off-grid. 

Context
With energy markets and geo-politics playing havoc with people's lives the idea of reducing energy bills is welcome. Combine that with traditional Welsh buildings that are cold in summer and even colder in Winter, where radiators only have the power to warm parts of a room and never the whole — then an offer combing free solar energy, advanced power storage and super-flexible Graphene underfloor heating is appealing. With parts of Wales being off-grid, either through tourist caravan parks, cabins or just being too remote, the idea of self-sufficiency is a powerful one.

The idea
Tânzen is a champion of 'Energy Freedom' for Wales. This organising idea works for each individual modular offer and also at a brand level.