Against a backdrop of AI-made music flooding the ‘mood’ genre, Real stand for just that – real music, made by real artists. Leaning into their name we helped position them as a humam label — Real music, for a real life.

CONTEXT

Initial research we carried out uncovered the powerful therapeutic effects of sound on both mind and body, its arrangement and the transformational effects of specific frequencies. Music at 528hz for instance markedly reduces cortisol and increase oxytocin, whilst different sounds, arrangements and frequencies produce different effects. 

For a real life
A new idea ‘For a Real Life’ positioned them to their audience as a label making music for the real moments in life, and against the rise of AI-made music which lacks the ideosyncrasies that music made by humans has to offer. 

"I could not recommend working with Robin more highly. So far, he has breathed life into three brands within our group portfolio. He is quick to assimilate a vast amount of strategic information, and has the creativity to visualise this into something beautiful and elegant. His professionalism means he is dependable and reliable, which is a significant contributing factor to why we have used him for every piece of major brand work in our Group since finding him."

Freddie Moross
Myndstream, Founder