MOTLEY LONDON

Own it!

A disruptive jewellery start-up that values creativity and quality over quantity. Motley brings exclusive collections by the world's best fine jewellers at affordable prices. The bold identity is a confident celebration of self expression.

BRAND CREATION   |   PACKAGING   |   WEBSITE

THE IDEA

Own it! What might have previously been unatainable suddenly now is not. The idea is two-fold by also revealing the Motley spirit – a rallying call for self-expression and whatever you do, to always be your true self. Own it!

The custom wordmark with its condensed characters and angled cuts gives it a challigraphic feel referencing individuality, craft and character. The cuts are angled to those of a hexagon so the monogram logomark aligns inside the hexagonal outlined container. The logomark is used sparingly on branding - appearing in key touchpoints such as packaging and next to engravers marks on the inside of the jewellery itself. 

Art direction features commissioned photography with hand painted overlays that draw and hide attention to allow the product to be the focus. This approach further reinforces the parallels between Motley and fine art jewellery in a bold and distinctive way.