Global Holidays Campaign creative toolkit for Puma US. While the time of year is important globally within retail, it isn’t celebrated universally. Geography and cultural traditions vary hugely so a broad approach that could be tailored to each territory. The idea revolved coming together for the holidays. The campaign ran in-store and online. 

Thinking
We created a modular concept around the theme of ‘gifting’ using a series of icons, so that each territory could tailor the creative to adapt to their geographical location or cultural traditions. A stripped back palette of metallics was used to allow it to shine, and a series of short copy lines were written. We worked with neighbour_design to deliver the production side of the campaign, with a full toolkit of assets being finally delivered for global use.