Brand identity for a construction company in West Wales looking to do things differently – with more integrity, more commitment and more quality. With more businesses in the pipeline under the Build Wales brand we helped define a new purpose and promise, building a better Wales. 

Context
Initial research we carried out uncovered the powerful therapeutic effects of sound on both mind and body, its arrangement and the transformational effects of specific frequencies. Music at 528hz for instance markedly reduces cortisol and increase oxytocin, whilst different sounds, arrangements and frequencies produce different effects. 

Build Wales Homes
The first Build Wales development, set in a coastal town of Pembrokeshire looked to new approaches in materials and personalisation allowing greater control and less waste. We defined a proposition aroud this idea that also pays homage to the abundance of lifestyle opportunities that the location also offers.

A tailored approach
A subtle use of the neon green gave a more detailed and tailored feel, while expanded titles separated vewrtically opened up the space of the page to highlight the customisable sustainability, syle and space at hand.