An awareness campaign to launch a cultural destination for Peckham, South London set inside a former multi-storey car park. Bringing new life into the space the campaign revolved around the core idea 'Seven levels – Alive with culture'.

Context
A new cultural institution set across the seven levels of a former multi-storey car park. As a new resident of Peckham Levels we were asked to create an out of home campaign to build the launch to the South London area. 

The idea
We positioned Peckham Levels around the idea – '7 Levels Alive with culture’. — An idea that celebrated the transformation of the building itself and bringing new life to an otherwise unused and unloved space. The art direction features close-ups of multi-coloured CG bubbles that were commissioned to act as a metaphor for the new life and the diverse range of residents housed in the venue. The close crops look world-like also referencing how much there is to explore.